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Internet key to better campaigning

first_img “We were really able to use our Web site to build an online community,” Swanson said. “I think it’s really important in campaigns, because not everyone is going to want to knock on doors and make phone calls, but a surprising number of people will get online and get information from the Internet.” Harrison Sheppard, (916)446-6723 [email protected] 160Want local news?Sign up for the Localist and stay informed Something went wrong. Please try again.subscribeCongratulations! You’re all set! AD Quality Auto 360p 720p 1080p Top articles1/5READ MOREBlues bury Kings early with four first-period goals “Empowerment is the ability to make a difference. Empowerment affects who the candidates are, what the issues are and how they’re addressed.” Before the creation of the Internet, Cole said, people felt informed – but not necessarily empowered – by print and broadcast media. Now they feel they can participate directly in campaigns from their own homes, he said, organizing demonstrations and campaigns, sharing views with other citizens and raising money more easily. The center, which moved to USC from UCLA last year, surveys the same group of 2,072 people across the United States every year, and does similar surveys in about 25 other countries. The survey released today was conducted by phone between January and March. Robin Swanson, a spokesman for the Alliance for a Better California, said the Internet was an important component of the labor coalition’s effort to defeat Gov. Arnold Schwarzenegger’s ballot measures in last month’s special election. SACRAMENTO – The Internet has become an increasingly valuable tool in political campaigns, with a growing number of users saying the technology is empowering their political decisions, a study released today says. Nearly 40 percent of Internet users said they feel that going online gives them more political clout – up from 27 percent the year before, according to the survey by the Digital Future Project at the University of Southern California. And almost 62 percent of respondents said they believe the Internet is important to political campaigns, according to the survey by the project, which has surveyed thousands of Internet users over the past five years. “Empowerment means much more than just (receiving) information,” said Jeffrey Cole, director of the University of Southern California Annenberg School Center for the Digital Future. last_img read more