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Phakama helps women rise in corporate world

first_imgThe first graduates from the programme who exceeded the courses expectations. (Image: VWV Group)Young businesswomen can expect a boost in their careers that will help to catapult them to greater heights in male-dominated industries, from the Phakama Women’s Academy.The academy, a corporate social investment mentoring programme, was opened in the middle of the year by the VWV Group in association with the University of Johannesburg (UJ), AAA School of Advertising and Vega School of Brand Leadership. It aims to help young businesswomen stand their ground in the predominantly male-orientated business world.The first 25 young businesswomen picked to participate in the programme, during which they were partnered with leading women in business and marketing, have now completed it.Speaking at the launch, Cheryl Carolus, the businesswoman and executive chairperson of Peotona Investments, said: “Much still needs to be done to remove sexism and prejudice when it comes to the promotion of women in the work place. Women have to work so much harder to get the same recognition, including remuneration, than their male counterparts.”Her words were echoed by the chief executive of the VWV Group, Koo Govender: “Through this initiative we hope to create a leadership academy to fast-track much needed workplace skills for soon to be graduates in our sector, particularly among women.”THE FIRST GRADUATESPhakama means “to rise” in isiZulu and isiXhosa. According to Govender, the transformation of the 25 young women has been incredible to watch. They were all from UJ, the AAA School and Vega.“This is an inspired, confident group of young women who are highly motivated to become successful businesswomen at the forefront of the communications industry. These are undoubtedly the future leaders of our industry,” she said.Initially seen as a once-off programme, the support from industry and the unexpected success of the students have validated its continuation.Areas such as presentation skills, developing your personal brand, CV development, interviewing skills, stress and time management, and personal finance were included in the pilot programme. Each module was intended to help develop skills and confidence in the young women.Govender said the most popular modules among the students were CV development and personal branding. The interview skills module was also much enjoyed as good interview skills are often a differentiator between average and successful candidates. In 2015, other relevant modules will be added.“The other minor course adjustment is that we want our Phakama students to spend more time with their mentors. The value of mentorship cannot be underestimated in a programme like this. There was incredible knowledge transfer, career guidance and building of self-esteem during these mentee sessions, the significance of which cannot be downplayed,” said Govender.“These 25 young women are focused, determined and have their sites firmly set on success. They will be a credit to our industry.”They have been encouraged to share what they have learned with other women striving to achieve success.last_img read more

10 Helpful Prompts To Start Your Sales Week and Gain an Edge

first_imgA new week brings new possibilities. You start with a fresh set of days with which to produce new—and potentially better—results. Maybe you are all buttoned-up and don’t need any prompts to guide you or reveal some gap you might want to close. But if you do need a starting point, let this list of 10 helpful prompts to start your sales week provide an edge.Have you planned your week to ensure that you generate the outcomes you need to create now? Are you focused on your most important results?Are there blocks on your calendar for prospecting that you hold sacred because you recognize that opportunity creation is a prerequisite to opportunity capture?Is your list of clients well-researched and organized so that you can spend your time making calls and following the steps in your professional and persistent prospecting cadence? Is your approach the kind of professional pursuit plan that allows you to win your dream clientsHow are you going to make sure your activity is high enough for you to generate the results you need from this week? What do you need to do to produce the opportunities that equal some number more than 1/50th of your goal? Did you realize that you have to win 2 percent of your annual goal every week?Do you have the insights and ideas that will allow you to proactively help your clients make the changes they need to succeed now and in the future? Are you doing the work of developing your business acumen and the right to consult?What are you doing this week to improve yourself? How will you improve your ability to generate better results for yourself, your company, and your clients? What are you doing to advance in your chosen profession?Is the list of things you owe your clients and prospects complete and up-to-date? Are you confident you are prepared to keep the commitments you have made (knowingly and unknowingly)?Have you prepared for your meetings, ensuring you are ready with good questions, prepared to answer the hard questions, and focused on creating enough value to earn the right to ask for and obtain the next commitment?Which of your existing clients need to hear from you this week, and what is on the agenda? Are you creating new opportunities for you by creating new opportunities for your clients?Are you persisting in the pursuit of the dream clients who chose your competitor the last time they evaluated their options? Have you drafted the plan to continue your pursuit and win their businesses in the future?Do good work this week!last_img read more