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US Red Cross’s online fundraising success

US Red Cross’s online fundraising success AddThis Sharing ButtonsShare to TwitterTwitterShare to FacebookFacebookShare to LinkedInLinkedInShare to EmailEmailShare to WhatsAppWhatsAppShare to MessengerMessengerShare to MoreAddThis  14 total views,  1 views today AddThis Sharing ButtonsShare to TwitterTwitterShare to FacebookFacebookShare to LinkedInLinkedInShare to EmailEmailShare to WhatsAppWhatsAppShare to MessengerMessengerShare to MoreAddThis The pioneering success of the American Red Cross is profiled in The Business of E-Charity by Jon Weisman in the E-Commerce Times. He reports that “on August 20, 1999, it raised $138,508 in online donations, 20 percent higher than the previous one-day record set on April 7, 1999 during the Kosovo humanitarian relief effort.” Putting this figure in context he acknowledges that “of the $800 million the ARC raised in 1999 contributions, less than $3 million arrived over the Internet.Read The Business of E-Charity by Jon Weisman in the E-Commerce Times Howard Lake | 8 August 2000 | News Advertisement About Howard Lake Howard Lake is a digital fundraising entrepreneur. Publisher of UK Fundraising, the world’s first web resource for professional fundraisers, since 1994. Trainer and consultant in digital fundraising. Founder of Fundraising Camp and co-founder of GoodJobs.org.uk. Researching massive growth in giving. read more