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Fundraising events still a growth area: up by 8% last year

first_imgWhat’s next for events? from JustGiving Howard Lake | 23 October 2013 | News Tagged with: Events Research / statistics AddThis Sharing ButtonsShare to TwitterTwitterShare to FacebookFacebookShare to LinkedInLinkedInShare to EmailEmailShare to WhatsAppWhatsAppShare to MessengerMessengerShare to MoreAddThis49 Organised fundraising events continue to grow in number and value to charities, according to JustGiving and ACTIVE Network.Using data from their sites and survey data, the online giving and events management companies have published the first issue of ‘The Event Fundraising Monitor: What’s Next for Events?’.Event fundraising is increasingThe report reveals thatevent fundraising grew by 8% in 2012 (based on the number of JustGiving fundraising pages created)since 2007, the number of fundraising events has increased by 700% and participant numbers have doubled.Types of fundraising eventRunning events remain the most popular kind of event, accounting for 77% of all event fundraising pages25% of the charities surveyed said that running as the leading category for generating incomeFundraising via triathlons grew by 21% between 2011 and 2013Cycling fundraising events have grown the most, up by 30% since 2011.Fundraising managers report that the three most popular types of event are running, walking and cycling.Which events raise the most?Based on Justgiving pages in 2013, the following types of event raise the most. The figure is the average sum raised by an event of that type. Advertisement  137 total views,  1 views today AddThis Sharing ButtonsShare to TwitterTwitterShare to FacebookFacebookShare to LinkedInLinkedInShare to EmailEmailShare to WhatsAppWhatsAppShare to MessengerMessengerShare to MoreAddThis49 Treks – £885Triathlon – £740Cycling – £610Parachuting/skydive – £465Swimming – £390Running – £360Walks – £300Trends in fundraising eventsAccording to ACTIVE Network and JustGiving, the rise in cycling and triathlon events is likely to have been caused by the success of Team GB in the 2012 London Olympics.Event participants are continuing to use social channels to encourage their friends and contacts to donate to their cause. In addition 40% of fundraisers surveyed reported that their fundraising had inspired at least one other friend or family member to get involved in a fundraising event.Of this 40%, nearly half (47%) reported that their friend or family members participated in the same event as them, and over half (51%) reported that their friend or family member chose the same charity to support.Their research points to the increasing popularity of social, large scale and even international events like MOB events, mud runs, obstacle courses and adventure runs.Sejal Pietrzak, Senior Vice President at ACTIVE Network, said: “While traditional endurance events continue to be popular, including the Prudential RideLondon which drew in more than 65,000 participants across the event weekend, we are also seeing the globalisation of events like The Electric Run and The Color Run, which present a tremendous opportunity to help philanthropic causes raise money.”You can download the full “The Event Fundraising Monitor” report at no charge. Fundraising events still a growth area: up by 8% last year About Howard Lake Howard Lake is a digital fundraising entrepreneur. Publisher of UK Fundraising, the world’s first web resource for professional fundraisers, since 1994. Trainer and consultant in digital fundraising. Founder of Fundraising Camp and co-founder of GoodJobs.org.uk. Researching massive growth in giving.last_img read more